MOHEGAN SUN — Birdseye View Campaign

CASTING · FULL-SERVICE PRODUCTION · SCRIPTING · STORYBOARDING

candid moments consumer experience experiential marketing lifestyle storytelling venue ambiance

Primal conceptualized, produced, and edited the Birdseye View Campaign for Mohegan Sun, a fully original multi-story content series that brings the resort experience to life through three distinct and captivating narratives — a Bachelor Party, a Date Night, and a High Roller. Each story follows its characters through the excitement, luxury, and endless entertainment that Mohegan Sun has to offer, weaving together authentic moments and cinematic storytelling that speaks directly to the diverse range of guests the resort attracts.