EXPERIENTIAL

IHG — “Slowdown.”

PRODUCTION · POST-PRODUCTION

candid moments consumer experience experiential storytelling

This video project for IHG Hotels & Resorts captures a one-of-a-kind immersive travel experience set within Grand Central Terminal, where everyday commuters are transported into curated destinations as they move through the space. Our team documented authentic, real-time reactions as visitors engaged with the installation, turning a routine commute into a shareable, unforgettable moment. The final piece is designed to amplify the viral energy of the activation, blending cinematic storytelling with social-first pacing to maximize reach and engagement.