YALE NEW HAVEN HEALTH

PRODUCTION · POST-PRODUCTION · CASTING · STORYBOARDING

candid moments human-centered storytelling trust-building

Primal partnered with Yale New Haven Health to produce a compelling promotional video for their perioperative nursing program. The video brings the periop nursing experience to life by following the role in action — showcasing real workflows, operating room environments, and the collaborative teamwork that makes these professionals an indispensable part of the surgical care team. The final piece serves as a recruitment and awareness tool, designed to inspire the next generation of periop nurses.